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Built to Fail: A Streetwear Story

LA Muse


(2017, 77 min.)

Directed by: Bobby Kim, Alexis Spraic, Scott Weintrob
Producers: Samantha Laidlaw, Josh Greenberg, Matti Leshem, Mark Rowen
Cinematographer: Alexander Alexandrov
Editor: David Baum
Music: Andrew Kawczynski
Cast: Nick Tershay, Bobby Kim, Spanto, 2Tone, Rob Jest, Lenny McGurr (Futura), Mike Brown, Eli Bonerz, Bobby Ruiz, Rick Klotz, A$AP Rocky, Ben Shenassafar, Alyasha Owerka-Moore, Tommy Hilfiger, Russell Simmons, Dominick DeLuca, Stash, Benny Gold, Ray Mate, Aaron Levant, Mary Ann Fusco, Hikaru Iwanaga, Verbal, Jeff Staple, Michael Mega, Edison Chen, Kevin Poon, Leah McSweeney, Lanie Albanza-Barcena

Bobby Kim, co-founder of The Hundreds, sets out to define and document one of the most elusive fashion phenomena of our times: streetwear. Born from the subcultures of the skate and punk movement forty years ago, and catapulted into popularity by hip hop and pop cultures, streetwear has become a $70 billion dollar industry. With candid interviews from Tommy Hilfiger and Russell Simmons, Bobby learns how a brand can develop from a small idea into a cultural icon recognized around the world. Artists and designers, including Rick Klotz of Fresh Jive, Eli Bonerz of X-Large and Stash, and Futura of GFS, share the stories of their early struggles and what drove them, in many cases unwittingly, to create an industry.
Fueled by the collaboration between directors Bobby Kim, Alexis Spraic and Scott Weintrob, infused with energy and style, and full of entertaining interviews of archival footage. This exploration of streetwear gets personal when Bobby must take a hard look at his own company, the new generation of designers and influencers, and the future of the industry.

– Roya Rastegar

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